The recently empurpled shop at 93 Broughton Street (formerly the home of Alphabet Video) is to be called Curiouser and Curiouser. It will be a framing, prints, gifts and homeware emporium.
It hopes to open around 14 September with an official launch in Ocotber.
Until then, the newly self-employed boss – with a knack for publicity – has been indulging locals' notorious nosiness with a Facebook page detailing each stage of the renovations and the ordering of stock.
Visit www.facebook.com.