If last night's rearrangement of the political landscape left you scratching your head, prepare yourself for another bemusement.
Lynx, the teenage-boy smell people, brought out a new sub-brand in April called Peace. Peace as in tranquility and goodwill to all men. Not as in piece of skirt, although the connection is clear. The company's online puff reads:
For decades Lynx has brought guys and girls together, but Lynx Peace is taking it one step further by using the power of attraction to bring the world together in the name of love, not war.
Spurtle encountered Peace for the first time on Saturday, and what surprised more than the high-minded libidos of its copywriters was the designers' appropriation of the old CND logo.
Does this mean banning the bomb has now gone mainstream? Or that young people are idealistic at an even younger age these days? Or that Lynx and their target market are so unconcerned by the niceties of unilateral disarmament that they don't see that logo as anything more than a packaging detail?
Those with longer memories may be interested to find that the symbol was designed in 1958 by Gerald Holtom, and incorporated the semaphore letters N (for nuclear) and D (for disarmament). There is an interesting article about its inception here.
Remarkably, on a matter of principle, CND has quite deliberately opted not to copyright what it regards as a 'symbol of freedom'.